About Us & Our Values


La Femme Projects is an activewear, fitness and wellness online retail concept. Launched in 2015 and based in Amsterdam, the Netherlands, La Femme Projects has grown rapidly, catering to the likes of women from London to Paris, to Dubai to Hong Kong and Sydney.

We cater exclusively to the lifestyle of La Femme (French translation: "The Woman") and understand that as an Active, Modern, Global Woman, La Femme does not have all the time in the world to select her fitness apparel, accessories and wellness products that fulfill her on-the-go yet healthy conscious lifestyle.

Our customer base consists of mothers, entrepreneurs, creative professionals, corporate women, business executives and retirees -- all with one key characteristic in common: They want to feel good when they are on the move. 

Product Curation is the core of La Femme Projects: We only sell and recommend activewear, apparel and products that we believe La Femme will love. 

All products have been tried, tested and opinionated by women (our ambassadors) of various backgrounds, lifestyles and body-types. 

Our Lifestyles section aims to provide quick, go-to, must-know content - tailored to the interests of our clients. From a simple beauty product, to a luxury wellness escape - we want women to know about it! 

Have an amazing product you think our customers will love? Would you like to be an affiliate? Interested to join our team? We'd love to hear from you: info@lafemmeprojects.com